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BBJ: Tech startup takes over downtown space

By: Yann Ranaivo Reporter- Birmingham Business Journal

A technology startup that develops apps for Apple products has taken over the downtown space previously occupied by Erdreich Architecture.

Michael Hanson, Chief Operating Officer for Convention Innovations, which started about a year and a half ago, said his group moved into the space at 2332 Second Avenue N. between Jan. 10 and 15.

The area, Hanson said, occupies roughly 3,300 to 3,500 square feet and is being sub-leased by four other businesses, including a marketing and public relations firm, a photography and videography service and a business that collects and sells vintage ads.

Hanson declined to disclose total rent, but said the workstations available for the businesses are being sub-leased for about $350 per month. The space has seven workstations, two of which are still open, he said.

Hanson said major projects his firm has worked on include an app whole-salers use at trade shows for taking orders. A big benefit of this app is that helps whole-salers cut down on order costs by eliminating paperwork or use of computers, he said.

The other project Convention Innovations began work about a year and a half ago is a fitness app targeted at teenage athletes, Hanson said. The website for the app launches this Thursday, while the app itself will be available in about a month, he said.

Hanson said the fitness app includes footage of real athletes who present various workout routines for teenage athletes looking to improve their fitness. The app also allows athletes to partake in tests that reveal their current fitness levels, he said.

“It applies to 95 percent of all sports out there,” he said. “In fact, you’ll notice that some of the workouts come directly from certain sports.”

A technology startup that develops apps for Apple products has taken over the downtown space previously occupied by Erdreich Architecture.

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by Suzanne Echols
02.06.2013